(top and bottom rows): From the 1970 NYCTA Graphic Standards Manual, Unimark Design Consultants, a page indicating directional information, the cover and and typeface instruction using Standard, not Helvetica; (middle) “Donna” illustration of platform signage by Bob Noorda (c.1966, colorized in 2008).

This should be a nice weekend read for a rainy day where you don’t feel like going out to get the paper and have no books or magazines left to read. Or for any other ordinanry day if you really really like reading lengthy stuff on your screen…

UPDATE: here’s the link to the AIGA article

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