For about 4 years I have been going back to the Nike-ID website, debating over and over with myself which model, what materials, what colors to go with (they make you pick the color of two pairs of laces!) and finally what-the-hell to write on the damn thing. I guess I was just never enough of a sneaker head to get custom made shoes all the time, so in order to not waste the one time I would, I simply I never did.
But then, a couple of weeks ago, we voted to drastically cap our advertising budget at SUPERMETRIC. We canceled all TV spots and print ads (world wide) and decided to exclusively invest in viral marketing from now on. And suddenly I knew what I had to do. I knew my mission, and I knew what the title of that mission was — JUST DO IT.
Oh the shallowness of advertising. But at least I got a nice pair of shiny green sneakers out of this…
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