For about 4 years I have been going back to the Nike-ID website, debating over and over with myself which model, what materials, what colors to go with (they make you pick the color of two pairs of laces!) and finally what-the-hell to write on the damn thing. I guess I was just never enough of a sneaker head to get custom made shoes all the time, so in order to not waste the one time I would, I simply I never did.
But then, a couple of weeks ago, we voted to drastically cap our advertising budget at SUPERMETRIC. We canceled all TV spots and print ads (world wide) and decided to exclusively invest in viral marketing from now on. And suddenly I knew what I had to do. I knew my mission, and I knew what the title of that mission was — JUST DO IT.
Oh the shallowness of advertising. But at least I got a nice pair of shiny green sneakers out of this…
Comments ( 5 )
[...] wrote about viral marketing a few weeks ago and posted a picture of his customized Nike shoe. I wanted to post on a related topic. I taught an information design class at Parsons this year [...]
SUPERMETRICITY » Mass Customization added these pithy words on May 20 09 at 8:35 amSUPERMETRICITY » Viral Marketing Gone Analog: We fired all our PR people (except for Sidney), canceled all TV sp.. http://bit.ly/PYxDa
This comment was originally posted on Twitter
paullawlor added these pithy words on
Apr 06 09 at
7:33 pm
Wow, those are so hot (and green)! I want some.
Now go hardcore analogue and get a SUPERMETRIC tattoo…
James added these pithy words on
Apr 06 09 at
9:29 pm
Now we need our own fixed gear frames, shades, and hoodies!
manuel added these pithy words on
Apr 07 09 at
9:05 am
I’m in brother. I know a guy in Oakland who builds nice custom frames… and you probably have one of those brooklyn biker caps right?
marco added these pithy words on
Apr 07 09 at
11:55 am
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