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rocku_det03-220 Just in time for Spring hitting the streets last weekend, our designs for the second series of “Rockefeller Scientists’ Pioneering Discoveries” posters was installed outside the Rockefeller University’s main gate on York Street and 66th St.

The 12 posters are mounted back to back and break down into two different color gradations looking from the south and from the north. To create a consistent look for the extremely different scientific images in the backgrounds, we applied a monochrome half tone screen raster.

This very coarse dot screen (ca. 3 dpi) creates an effect of transformation for the passerby: the closer one comes the more the composition breaks apart into the primary elements it consists of — a little like looking through a microscope…


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