We are working on a project for a company that measures resource usage in buildings and then implements improvements in order to make the building more sustainable. As part of this project we did a lot of research into the visual language that is being used by competitors. I found it striking how related the vocabulary is. Regardless of the brand behind the communication, the language was illustrative and relied on bold color, diagrams and icons more so than photography. Maybe it’s because we don’t know what the future will look like yet?
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