Comments on: A Taste for the iPad http://supermetricity.com/2010/07/05/gourmet-ipad/ SUPERMETRIC is an interactive design firm in New York. This is where we do our thinking. Get in touch to discuss a project. (212) 933-9235 Wed, 16 Feb 2011 19:22:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Connor Lesniak http://supermetricity.com/2010/07/05/gourmet-ipad/comment-page-1/#comment-240 Connor Lesniak Tue, 21 Sep 2010 18:11:13 +0000 http://supermetricity.com/?p=1132#comment-240 ! Gourmet Live has me excited but I always wonder what will happen to advertising in a live magazine setting. Selling page inches is one thing, but selling interactive, attention grabbing, noisier than noisy advertising seems like a challenge. Do readers really want to have to mix their much-loved Gourmet food photography with the flashy ads of Bing!, amazon, or Barnes & Noble? I think we’ll have to see who decides to advertise in print-gone-live media. I know Martha Stewart is launching a Live publication, too. Check out http://www.ruemag.com/ for a look at how a live publication might take advantage of the medium. I personally am hoping Gourmet does ‘dump’ exiting approaches to content and layout onto an iPad...since that’s half of why I loved the magazine to begin with! ! Gourmet Live has me excited but I always wonder what will happen to advertising in a live magazine setting. Selling page inches is one thing, but selling interactive, attention grabbing, noisier than noisy advertising seems like a challenge. Do readers really want to have to mix their much-loved Gourmet food photography with the flashy ads of Bing!, amazon, or Barnes & Noble?

I think we’ll have to see who decides to advertise in print-gone-live media. I know Martha Stewart is launching a Live publication, too. Check out http://www.ruemag.com/ for a look at how a live publication might take advantage of the medium. I personally am hoping Gourmet does ‘dump’ exiting approaches to content and layout onto an iPad…since that’s half of why I loved the magazine to begin with!

]]>