I’ve been waiting a pretty long time to write the words “press embargo lifted” since it sounds so important. Our latest project, VIP Art Fair is publicly available after nearly a year of work– sort of. The registration phase started and it’s now possible to request invitations to the week-long event that will go live in January.

We worked very closely with art dealers James and Jane Cohan and  Internet entrepreneurs Jonas and Alessandra Almgren to design and develop the first art fair to take place exclusively online. Some of the biggest names in the gallery world (Zwirner, Gagosian, White Cube) are on board and the New York Times and Art Info have already covered the project.

We’ll discuss the thinking that went into the interface here in an upcoming post.

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