<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>SUPERMETRIC FINDS &#187; thoughts</title>
	<atom:link href="http://supermetricity.com/category/thoughts/feed/" rel="self" type="application/rss+xml" />
	<link>http://supermetricity.com</link>
	<description>SUPERMETRIC is an interactive design firm in New York. This is where we do our thinking. Get in touch to discuss a project. (212) 933-9235</description>
	<lastBuildDate>Thu, 08 Jul 2010 15:07:45 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>A Taste for the iPad</title>
		<link>http://supermetricity.com/2010/07/05/gourmet-ipad/</link>
		<comments>http://supermetricity.com/2010/07/05/gourmet-ipad/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 15:21:27 +0000</pubDate>
		<dc:creator>sidney</dc:creator>
				<category><![CDATA[blogosphere]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://supermetricity.com/?p=1132</guid>
		<description><![CDATA[We&#8217;ve had an iPad in the office for a few weeks now and I&#8217;ve been meaning to write something about how it is changing how we design. It&#8217;s taken me way to long to get it together. A lot has already been said about the impact the vertical proportion will have or more specifically that [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve had an iPad in the office for a few weeks now and I&#8217;ve been meaning to write something about how it is changing how we design. It&#8217;s taken me way to long to get it together. A <a href="http://adage.com/digitalnext/post?article_id=143749" target="_blank">lot</a> has already been said about the impact the vertical proportion will have or more specifically that there is no longer one standard orientation (landscape) to design for. Other&#8217;s have written on the upsurge quality typography will get and more have seen it as another nail in the coffin for Flash (premature?).</p>
<p>Last week I found an <a href="http://bits.blogs.nytimes.com/2010/06/22/gourmet-magazine-revived-for-the-ipad/" target="_blank">article</a> in the New York Times announcing that GOURMET is back as Gourmet <a href="http://live.gourmet.com/announcements/" target="_blank">Live</a>! I loved that magazine and was heartbroken when Conde Nast pulled the plug last October. This is the first example I&#8217;ve come across of the iPad prompting a magazine relaunch. The magazine, that according to the publisher, is no longer a magazine will launch in the fall of 2010. I for one am more than curious to see whether they will have the fortitude to pull off something that uses the medium  rather than dumping existing approaches to content and layout onto a new platform. Fingers crossed.</p>
]]></content:encoded>
			<wfw:commentRss>http://supermetricity.com/2010/07/05/gourmet-ipad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What would Borges do?</title>
		<link>http://supermetricity.com/2010/02/24/what-would-borges-do/</link>
		<comments>http://supermetricity.com/2010/02/24/what-would-borges-do/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 23:44:07 +0000</pubDate>
		<dc:creator>sidney</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[project]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://supermetricity.com/?p=855</guid>
		<description><![CDATA[
Jorge Luis Borges once wrote a very brief story about map makers who, in a quest to replicate the details of the original perfectly, created a gargantuan map the same size of the country they were illustrating. I&#8217;m always struck by how difficult it is to show an image of a website one a website. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://supermetricity.com/2010/02/24/what-would-borges-do/" target="_blank"><img class="alignnone size-full wp-image-891" title="klimenthalsbandweb_alt" src="http://supermetricity.com/wp-content/uploads/2010/02/klimenthalsbandweb_alt1.jpg" alt="" width="564" height="409" /></a></p>
<p>Jorge Luis Borges once wrote a very brief story about map makers who, in a quest to replicate the details of the original perfectly, created a gargantuan map the same size of the country they were illustrating. I&#8217;m always struck by how difficult it is to show an image of a website one a website. Should I make it small enough to show at once and loose the details in the typography? Should I crop in to a detail and loose the overall impression? Here&#8217;s my newest contribution to the problem: excitingly tilted in a a constructivist 2.0 kind of way. Terrible, isn&#8217;t it.</p>
<p>Oh, by the way, take a look at the new website we designed and built for <a href="http://www.kliment-halsband.com" target="_blank">Kliment-Halsband Architects</a>. We did the first one four years ago and they came back to us to rejuvenate. That felt good. Portraits of the partners were shot by the amazing <a href="http://www.francoisdischinger.com/" target="_blank">Francois Dischinger</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://supermetricity.com/2010/02/24/what-would-borges-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Graphic Language of Ecology</title>
		<link>http://supermetricity.com/2009/11/04/graphic-language-of-ecology/</link>
		<comments>http://supermetricity.com/2009/11/04/graphic-language-of-ecology/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 22:37:45 +0000</pubDate>
		<dc:creator>sidney</dc:creator>
				<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://supermetricity.com/?p=792</guid>
		<description><![CDATA[
We are working on a project for a company that measures resource usage in buildings and then implements improvements in order to make the building more sustainable. As part of this project we did a lot of research into the visual language that is being used by competitors. I found it striking how related the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-793" title="eco_graphic" src="http://supermetricity.com/wp-content/uploads/2009/11/eco_graphic.jpg" alt="eco_graphic" width="564" height="400" /></p>
<p>We are working on a project for a company that measures resource usage in buildings and then implements improvements in order to make the building more sustainable. As part of this project we did a lot of research into the visual language that is being used by competitors. I found it striking how related the vocabulary is. Regardless of the brand behind the communication, the language was illustrative and relied on bold color, diagrams and icons more so than photography. Maybe it&#8217;s because we don&#8217;t know what the future will look like yet?</p>
]]></content:encoded>
			<wfw:commentRss>http://supermetricity.com/2009/11/04/graphic-language-of-ecology/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
