SUPERMETRIC FINDS » graphic design http://supermetricity.com SUPERMETRIC is an interactive design firm in New York. This is where we do our thinking. Get in touch to discuss a project. (212) 933-9235 Wed, 18 Aug 2010 22:29:05 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 The (Mostly) True (and long) Story of Helvetica and the New York City Subway http://supermetricity.com/2009/02/12/the-mostly-true-and-long-story-of-helvetica-and-the-new-york-city-subway/ http://supermetricity.com/2009/02/12/the-mostly-true-and-long-story-of-helvetica-and-the-new-york-city-subway/#comments Thu, 12 Feb 2009 23:39:17 +0000 Marco http://supermetricity.com/?p=69

(top and bottom rows): From the 1970 NYCTA Graphic Standards Manual, Unimark Design Consultants, a page indicating directional information, the cover and and typeface instruction using Standard, not Helvetica; (middle) “Donna” illustration of platform signage by Bob Noorda (c.1966, colorized in 2008).

This should be a nice weekend read for a rainy day where you don’t feel like going out to get the paper and have no books or magazines left to read. Or for any other ordinanry day if you really really like reading lengthy stuff on your screen…

UPDATE: here’s the link to the AIGA article

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