Just in time for Spring hitting the streets last weekend, our designs for the second series of “Rockefeller Scientists’ Pioneering Discoveries” posters was installed outside the Rockefeller University’s main gate on York Street and 66th St.

The 12 posters are mounted back to back and break down into two different color gradations looking from the south and from the north. To create a consistent look for the extremely different scientific images in the backgrounds, we applied a monochrome half tone screen raster.

This very coarse dot screen (ca. 3 dpi) creates an effect of transformation for the passerby: the closer one comes the more the composition breaks apart into the primary elements it consists of — a little like looking through a microscope…

(top and bottom rows): From the 1970 NYCTA Graphic Standards Manual, Unimark Design Consultants, a page indicating directional information, the cover and and typeface instruction using Standard, not Helvetica; (middle) “Donna” illustration of platform signage by Bob Noorda (c.1966, colorized in 2008).

This should be a nice weekend read for a rainy day where you don’t feel like going out to get the paper and have no books or magazines left to read. Or for any other ordinanry day if you really really like reading lengthy stuff on your screen…

UPDATE: here’s the link to the AIGA article